AMC and AmazeVR are partnering with Roc Nation and Megan Thee Stallion for an immersive virtual concert experience.
The effort to bring VR concerts to the real world comes on the back of the Fortnite virtual concert series which featured Travis Scott and Ariana Grande.
Fortnite wants to evolve beyond video games and create these types of immersive virtual experiences.
The CEO of AmazeVR, Ernest Lee, believes the feeling of presence is the key to making this all work and knows that delivering the best experience relies on whether the technology can meet and exceed the expectations of the consumer.
The big question is not if the technology can meet the expectations of the consumer, but when?
Would you go to a virtual concert?
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