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  • Writer's picturePatrick Aloisio

Walmart Entering the Metaverse & Crypto world

Walmart metaverse cryptocurrency nfts

Recent trademark filings show the company wants to establish its own NFTs and cryptocurrency.

They would be selling virtual goods for spaces in the metaverse. Some they've listed were sporting equipment, toys, apparel, home decor, and more.

In the filings it detailed possible “physical fitness training services” and “classes in the field of health and nutrition” that could take place in augmented reality (AR) and virtual reality environments (VR).

This goes right along with the trends we've seen for Peloton and Tonal. I would expect to see more "mirror-like hardware" that goes on a wall in your living space and then is interactive and shows either augmented reality for things like outfits to wear, or it's more immersive like virtual reality and enables workouts that wouldn't have been possible otherwise.

Walmart also has multiple crypto related job postings on their career page.

Walmart had about $560 Billion in revenue last year. Even if you assume just 1% allocation to crypto assets, that’s more than $5 Billion. This would put them in the top 2 largest public holders of cryptocurrencies.

Walmart is one of the biggest companies in the world. They are Amazon's biggest competitor. Their actions carry a lot of weight. Watch the dominoes of every other company start to fall in the near future and they all follow Walmart into the crypto world.

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